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CHICK NYC NYFW

Project type

Videos, Photographs

Date

September 2023

Location

New York City

Social Media Content and Behind the Scenes Footage of the Chick NYC Fall 2023 New York Fashion Week Photoshoot and Runway Show
@chick.nyc

During my time with CHICK NYC, I played an active role in producing visual content that showcased the brand's identity across digital platforms. I captured and created social media content throughout the photoshoot, documenting behind-the-scenes moments while producing engaging imagery and videos that highlighted the collection and creative process.

In addition to content creation, I assisted with staging and directing models on set, helping coordinate poses, wardrobe presentation, and overall composition to ensure each shot aligned with the brand's creative vision. This experience strengthened my eye for visual storytelling, creative direction, and fashion production while reinforcing the importance of collaboration in bringing a campaign to life.

© 2025 by Ella Kuether. All Rights Reserved.

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